The Stratosphere's Take Vegas Back ad campaign is almost a year old, but I haven't had a chance to blog about it.
The premise is that Las Vegas has become too expensive and the Stratosphere is the place to be if you want to get a good value, touting it as a resort for the every man.
With rising hotel rates and added resort fees, the campaign might be more relevant than ever.
I'm wondering if the advertisement might be slightly hypocritical though, since the Stratosphere itself has resort fees, along with not-so-great gaming odds (from what I've heard).
Hypocrisy aside it's nice to see a casino try something new to gain customers, and the message decrying high Vegas prices will certainly resonate with a lot of people.