Linsanity hits Las Vegas Sportsbooks

The Jeremy Lin phenomenon has been taking over ESPN and newspaper sports pages. Now even Las Vegas sportsbooks are feeling the effect.

The odds of the New York Knicks winning the NBA championship have been reduced dramatically since Lin began his incredible run just over a week ago.

LVH (formerly the Las Vegas Hilton) has lowered the Knicks chances from 50-1 down to 25-1, while the Wynn sportsbook currently has them at 20-1, down from 30-1.

Total Rewards - New Logo and Cards

The Caesars Entertainment loyalty program Total Rewards is getting a makeover, complete with a new logo and card designs.



Along with the new look, several new benefits will be added to the program. Access to pre-sale show tickets, restaurant discounts, and the ability to use points for free play are some of the highlights.



I like the new cards, but the three main tiers are the same base color, which might cause some trouble for employees wanting to quickly identify a player's status based on the color of their card.




For more on the new Total Rewards, check out Pulse of Vegas.