Cosmopolitan Commercial - Just the Right Amount of Wrong

The Cosmopolitan produced a 60-second TV commercial, which premiered on October 17th during the Mad Men finale. The ad is definitely strange. I'm guessing most of the TV audience was pretty confused as to what they just saw. That being said the ad is pretty unique and Ithink I like it.

The commercial features:

- A girl licking a plate.
- Tightening a corset using a high heel as leverage.
- An old woman dancing with a young man.
- Some kind of photoshoot in a guest room.
- A waiter walking through water to serve someone in a pool.
- Various animals frolicking about the hotel.

The songs are "Spread Your Love" by Black Rebel Motorcycle Club and "Doop-Doo-De-Doop (A Doodlin' Song)" by Blossom Dearie.

"Just the Right Amount of Wrong" is the tag line at the end of the commercial, which reminded me of the Aria commercial with the "Words Will Fail You" tag line.

The Aria ad was widely criticized for taking itself too seriously. I think Cosmo might have taken note of that and went in a somewhat different direction with the quirkiness of their commercial. Despite the differences both ads portray their hotels as ultra high-end with no mention of a casino to be found.